Do you know the difference between email delivery and email deliverability?
What is Email Deliverability and how different is it from Email Delivery?
Email delivery means the successful delivery of an email to the receiver’s server. Whereas, email deliverability is the ability to deliver emails to the inbox of subscribers. However, this term is far different from the term “email delivery”. It is the second step in the process of email marketing and is also called “inbox placement”.
It is the percentage of emails that are successfully delivered to subscribers’ inbox. Emails that actually make it to the inbox of customers hold a high chance of being opened and acknowledged. This rate measure involves three main elements that affect the process.
Key Elements of Email Deliverability:
Just like a security officer at the airport asks for your driving license as an identification proof, this primary element performs the same function. It is the stage of identity verification where the subscriber’s ISP protocols such as SPF, DKIM, and DMARC are checked. These protocols are like gatekeepers to the inbox of recipients.
This element justifies whether the email must be sent to the customer’s inbox or if it should be marked as spam. Email reputation is a score assigned to the sender’s domain to indicate its level of trustworthiness. This score is based upon various factors like blacklistings, email bounce rates, email volume, spam trap hits, etc.
Under this factor, the quality of email content is analyzed on the basis of various aspects. The quality of content also determines whether the message should land in the recipient’s inbox or not. Emails with flashy subjects like “FAST CASH”, “50% OFF!”, “100% FREE”, “MAKE $$$ NOW!” are the indicators of spam emails. Moreover, subject lines with excess exclamation points or content with the weird format or shortened URLs are big red flags to ISPs.
Above mentioned primary elements of email, deliverability measures the overall rate of percentage of emails that have been successful in reaching targeted audiences. Although, there are various companies that struggle to land their emails in the inbox of their clients because of the failure of email deliverability check.
The foremost thing that must be kept in mind while marketing is that your emails must be actually reaching your targeted audience. It is very important to achieve better email deliverability and maintain a robust sending reputation. To attain better email deliverability, one must be aware of certain beneficial guidelines.
Guidelines for Better Email Deliverability
1. Focus on Quality
The quality of the email must be prioritized over the quantity of the email. It’s good to have a long list of recipients of your emails but that won’t be enough in engaging customers. It is better to remove unsubscribers or recipients who mark your emails as spam from the list of email addresses so as to increase the rate of your email deliverability.
2. Maintaining Good Communication Relationship
It is better to maintain a positive relationship with your email subscribers than pestering them with tons of emails all the time. Both continuous messages and radio silence are not good. There must be a balanced communication and there must be a noted time of interval for every email. This way your subscribers will not feel spammed.
3. Segregate the Types of Emails You Send
In case you are sending “Transactional emails” and “Newsletters, Reminders, etc.”, be sure to use a dedicated IP and domain name for each type of emails. Each domain is required to mail out on different IPs. For a regular corporate transactional email, you can use “your_company_name.com”. For other emails, use the different domain but it must be similar to the main one like “your_company_namereminder.com”. When different types of mailings are mixed, various ISPs tend to combine all emails under either “Promotional” or “Other” tabs.
For the better email deliverability check, one must use email authentication protocols like SPF, DKIM, and DMARC. Tools like KDMARC, provide the best email security protocol and easy implementation processing. Kratikal offers top-notch cybersecurity tools and services. It is one of nation-leading and well-established cybersecurity solutions providing firm.
KDMARC by Kratikal is a DMARC record generator and analyzer tool. It analyzes the already existing DMARC record and builds a new record for the organization. This innovative tool helps the organization inefficient DMARC deployment.
With KDMARC, one can have checked and analyze email deliverability service and boost the rate of email deliverability in no time.