Email engagement rate refers to the way in which users interact with the email. This includes analysing if the user has opened or read the email. And in case, if the email has been opened, whether the link within the email has been clicked or if the data has been submitted. Email engagement rate helps in increasing the effectivity of email marketing.
A DMARC Policy informs email receivers and other Internet Service Providers who adopt DMARC for understanding the procedure that is to be followed in case an email fails the DMARC check. These policies help in preventing your email domain against email spoofing.
With the alignment of SPF and DKIM, emails are authenticated and thus, this prevents malicious emails from entering the inbox. KDMARC is a tool that helps in the appropriate alignment of these parameters and helps in protecting your organization and its resources against various threat actors.