Email engagement rate refers to the way in which users interact with the email. This includes analysing if the user has opened or read the email. And in case, if the email has been opened, whether the link within the email has been clicked or if the data has been submitted. Email engagement rate helps in increasing the effectivity of email marketing.
The most important parameters for measuring email engagement rate include analysing the open rate, click through rate, conversion rate, bounce rate, data submitted etc. Let us take a detailed look at these parameters.
Open rate: Open rate is vital in understanding how your subscribers are receiving your messages. This rate helps in tracking the number of subscribers who have opened the email sent to them.
Click Through Rate: CTR is another metric that helps in determining the performance of your campaigns. CTR measures the percentage of subscribers who have clicked on your links. In order to increase the click through rate, it becomes important to include links in the email at appropriate places.
Conversion rate: With conversion rate one can assess how many people clicked on the link and then completed an action. This rate is much more specific when it comes to analysing the number of subscribers who have taken an action on the clicked link.
Bounce rate: Bounce rate helps in getting an insight on the number of subscribers who are not receiving emails. If the percentage of hard bounces is high, the email addresses might be either fake, old or have any spelling mistakes in them.
Number of unsubscribes: While analysing the number of people who unsubscribe, it becomes important to analyse this dropping number in order to refine and revamp the content of an email.
Number of spams reported: This number will help in changing the content of your email in order to prevent majority of emails from landing in the spam.
Forwarding rate: With this rate, organizations can know about the number of emails that are being forwarded and hence they can know about the percentage of subscribers who are advocating their brand.
How can KDMARC help?
With record generator and analyser tools like KDMARC, organizations can prevent their email domain against spoofing. With KDMARC, organizations can set DMARC policies for filtering out and blocking spam emails. The tool helps in a detailed analysis of emails that land in your email domain. Emails are segregated into the categories of DMARC capable, forwarded as well as threat emails. The tool provides analytics for emails that have passed through SPF and DMARC checks. It also geolocates threat emails. With the reduction of spam emails, only those emails will land in the inbox that are relevant to the receiver. This will, in turn, increase the email engagement rate.