Whether you are a marketer or just someone who depends on email for everyday business communications, you must understand just how important it is to make sure that the emails you send are reaching the intended recipient.
Serving as a major obstacle in scaling up email marketing, email deliverability has become a major concern for marketers around the globe. According to an article published by The Scalelab, on average, 20.4% of all emails either go to spam or remain undelivered.
DMARC is an email authentication protocol used to secure a domain’s outbound email flow and has a direct effect on your domain’s email deliverability. But, before we get into how DMARC and deliverability are connected, let’s learn a little more about what exactly email deliverability is.
What is Email Deliverability?
Also known as inbox placement, email deliverability refers to the ability of an email to successfully reach the recipients’ inboxes. If you enjoy high deliverability, the emails you send will reach the recipient’s primary inbox instead of the “Updates”, “Spam” or any other folder.
Emails landing in the primary inbox are more likely to be opened and acknowledged. If you are a marketer, it is essential to ensure that your emails are actually reaching and being read by the target audience.
The deliverability of your domain is affected by the content of your emails, reputation of your domain and list of recipients. If even one of these factors is problematic, it can lead to declining email open rates.
A poor deliverability rate can easily sabotage your email marketing campaigns, no matter how much effort you put into them. Maintaining a robust sending reputation to achieve better deliverability is vital for a successful marketing campaign.
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How to Improve Email Deliverability with DMARC?
Very often, emails sent from domains without SPF and DKIM records are throttled or remain undelivered. While there are several key factors that determine whether or not your emails are delivered, email authentication protocols (SPF, DKIM and DMARC) play an extremely important role.
Publishing a DMARC record not only helps you improve your email authentication but also lets the ISPs know that you are working on improving your domain’s security. ISPs strive to ensure that the recipients receive only legitimate emails. For this reason, ISPs are more likely to allow emails from a DMARC-enabled domain to pass.
In addition, DMARC provides deep insights into the entire outbound email flow of your domain. This allows you to check your email deliverability rate, identify the right sources and figure out if any of your email streams aren’t properly authenticated.
This not only benefits your domain’s deliverability but also helps you improve the digital presence and overall security of your organization.
KDMARC Improves Email-Deliverability!
KDMARC is an expertly designed anti-spoofing and email authentication tool that helps organizations in enhancing and securing their outbound mail ﬂow.
It allows you to effortlessly configure the SPF, DKIM and DMARC records for all your legitimate email domains. The presence of valid and properly configured email authentication protocols can benefit your deliverability.
Implementing KDMARC also allows you to periodically check your email deliverability rate to help you analyze how far you still have to go. By preventing spoofing and misuse of your email domain, the tool enhances your domain’s sender’s reputation.
This helps in increasing your deliverability and email engagement rates. Packed with an array of dynamic features, this tool also helps you meet all your email domain security needs.
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DMARC Industry Report 2020-2021 for Free