What is Email Domain Reputation?
Email domain reputation is gaining importance day by day. It serves as an essential part of mailbox providers, who decide whether your email should land in the spam folder or in the inbox. But to have a good email reputation, there should be a proper email domain reputation checker.
Email marketing programs’ success is based on the number of subscribers and responses to emails sent. Sending mails to non-deliverable addresses and to people who complain about your messages, causes a negative impact on your email reputation. Furthermore, your emails either go to the junk folder or get blocked completely.
Similarly, your domain reputation is in a close association with your email deliverability. No matter how efficiently your domain holds email campaigns, a regular email domain reputation check is necessary. In fact, regular checking of domain health and sender score is equally important.
A poor email reputation score can decrease your email marketing performance. If the score is low, your emails end up in spam folders. It is required for email senders to keep a tab on email reputation, especially if emails are sent in bulk.
Does Email Reputation Check Benefit?
Who wouldn’t want to know that their emails are being delivered to prospects’ inboxes? Well, to ensure they are, you require to take care of your email deliverability. Along with the factor of deliverability, email domain reputation and email server IP play an important role.
Have you ever wondered whether exactly what part of policies are responsible for affecting the factor of email reputation? Email authentication protocol like DMARC and its two main components SPF and DKIM also play the role of email domain reputation checker.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) uses SPF (Sender Policy Framework) and DKIM (Domain-Key Identified Mail) records. These records identify the sender of the message. In addition to that, it protects your domain reputation from being a target of some attack which is trying to use your domain name as the culprit. But in certain cases DMARC falls behind when it comes to changes in domain or email deliverability.
For instance, you buy an additional domain for the company, DMARC will only authenticate the existing one if a new domain is not added to its email authentication list. To avoid such a hassle, the new domain has to be enlisted under DMARC policy authentication. This process requires a lot of resources as well as time.
Tools like KDMARC helps in hassle-free and instant implementation of DMARC and change of policies in it. Kratikal, a globally acknowledged cyber security firm, provides this ingenious tool to secure your email domain reputation.
KDMARC has got two advanced features which outweigh this product from other products. The dynamic SPF feature offers to whitelist and blacklists the IP addresses. Whereas dynamic DMARC provides the feature of instant changes in overall polices of DMARC.
KDMARC: Email Domain Reputation Checker
When it comes to complete email security, there should not be any comprised. Kratikal offers a one-stop platform for email security with its ultimate email security solution tool, KDMARC. This innovative cyber security tool provides a convenient threat analysis of domain right away!
KDMARC delivers 7 days summary of the domain along with the analysis of threat incurred. It alerts the organization of unauthorized sources, trying to forge the name of their domain. KDMARC out-stands as an email domain reputation checker when it comes to its following features:
- Increases email engagement rate
- Enhances email deliverability
- Detects and defends against email spoofing
- Maintains customer trust by preventing brand abuse
- Offers dynamic SPF and dynamic DMARC
- A full insight on the email channel
- Provides 100% security against unauthorized usage of the email domain